Head of Digital Nez (Elis James) explains why Genealogy Tourism is booming – can Wow Wales persuade people from all over the world with a bit of the Land of their Fathers in them to visit the Motherland? The Aberystwyth Icentre are shocked to receive an audience with the King of Wales – straight from the USA! All the staff do DNA tests – this means CEO Elaine (Sally Phillips) gets to discover if she really does have some Welsh in her roots. Meanwhile Wyn (Mike Bubbins) and Charlotte (Mari Beard) recruit a passionate Welsh legend for their publicity campaign. (thetvdb.com)